Book Design and Internal Book Formatting

Book Design and Internal Book Formatting

Formatting is not just about making a book look pretty. Please spend some time reading our blog post to better understand the secrets of book formatting and cover design.

We create all of your formatting elements, including E-Books, Paperbacks, Audio-Books, Hardcovers, and marketing collateral.

With a unique, beautiful cover and internal design, our industry-experienced designers target your desired audience. Our designers are given a detailed outline of all the details required to create the best book possible that is consistent with your vision and brand.

Our book designer creates the cover and visual designs for your published book. This is a significant task that requires a lot of creativity and an understanding of the book’s content.

Book Cover Design

Your book cover’s design is crucial. You should not judge a book by its cover. Of course, we do; it’s the first thing we notice about a book. What catches our attention is what motivates us to pick up the book. We must carefully examine this while we are in the midst of the book publishing process. We must ensure that the design of your book cover is compelling, relevant, and captivating.

The cover design elements have to stand out from the crowd in their genre. An inexperienced designer will make some common mistakes, so if you have any doubts, don’t invest in low-quality designers or artists, or even attempt this yourself.

Our designers adhere to some basic principles in both formatting and cover design during the book publishing process.

Think ‘Marketing’ with Book Cover Design

You have worked hard to write your book and get it into the book publishing process. However, you must be thinking in terms of marketing at this point, and your best marketing tool is your cover. Naturally, you want to ensure that the book reaches a large audience and sells well. As a result, your book cover design is critical in catching the reader’s attention.

If the cover is captivating and one-of-a-kind, it will undoubtedly entice the potential customer. We want your cover design to pique people’s interest and pique their curiosity about the content. Design elements such as relevant imagery, colours, and fonts should hint at what the reader can expect.

We do not recommend that you design your book cover on your own. It is critical that you work with professionals. Book cover designers, editors, and marketers all work together to ensure that the cover accurately represents you and the content.

The Blurb

As a result of a beautifully designed cover, a prospective customer will be compelled to hold the book in their hands for a while. The customer will consider whether or not to purchase it. They will most likely read the back cover blurb to learn more at this point. A good blurb will take a reader from a ‘possible reader’ to a ‘purchasing reader.’ We highly recommend leaving the writing of the blurb to professionals – or at the very least, seek information about how it should be written.

Factors that Influence Book Formatting

Designers will consider all aspects of your book, such as what size will suit your genre, what interior layout matches the cover, what cover will entice your readers, what fonts will convey the appropriate mood, and what design will stand out among its competitors. There are numerous factors to consider, and it is not simply a matter of ‘making it look good.’

Authors frequently decide to format their books or to do so on the cheap. However, formatting your book yourself is not a good idea. This is due to a lack of familiarity with the process or a lack of knowledge of trade standards. When typesetting a manuscript, it is critical to adhere to industry standards. An experienced book designer pays attention to all the details.

The Book Formatting Process

The layout of your book is the result of careful planning and attention to detail. As a result, selecting the appropriate page size, styles, spacing, and settings is critical to book formatting. Furthermore, because these decisions affect so much of the layout of a book, they are frequently introduced at an earlier stage.

The first step in our process is to create an initial preview layout for review. Once approved, the entire book formatting process will begin. The goal is always to bring your manuscript up to the design standard that your reader expects. This includes any images, photographs, graphs, and tables.

The Professionals

Professional book formatting is critical to your success as an author. Even if you worked hard on your manuscript, it might not receive the attention it deserves if it is not professionally formatted. Turtle Publishing will assist you in providing your audience with the best possible experience.

Professionally formatted text is an essential component of book design. As a result, a clear and readable typeface aids in creating an inviting layout for your reader. Furthermore, all of your manuscript’s front matter (title page, imprint page, foreword, dedication, chapters, etc.) will be custom designed to create a sophisticated and professional book. We also consider page numbering and placement, headers and footers, and chapter layout. The book formatting process takes into account bleed and trim allowances, among other things. As a result, the size of your book is also important.

We hope that after going through our blog, you will choose Turtle Publishing for the formatting of your book.

Turtle Publishing was founded in 2020 by self-employed designer and happily married mother of two, Kathy Shanks. With 20 years of design experience and having created her own journal in 2019, where she subsequently believes that the ‘universe started throwing books at her’, Kathy is passionate about creating designs that convey the right emotion and ‘vibe’ to the right audience and specialises in budget friendly publishing solutions.